Launching our new identity
I’m thrilled to officially introduce our brand new visual identity, created in collaboration with the talented designer Stevie Wilcox.
The project began last year, with the ambition to create a new look and feel that would work across a wide range of printed materials. Using sketchbooks and design work as a starting point, we took the geometrical influences in our core collection to inspire the new logotype and centrepiece of the brand.
Packaging was a key focus for us from the very start. Featuring the muted colour palette, we carefullly chose paper stock from Fedrigoni for each of the different box sizes and complemented it with a print finish that creates a beautifully tactile experience when opening your new jewellery for the first time.
Business cards, care notes and postcards complete the full range, each with their own individual print finishes and styling. As with all creative work, it’s the attention to detail that makes the difference and we wanted every element of the new brand to feel considered and crafted as a collective body of work.
It’s incredibly exciting to see the work come to life, and more importantly, continue to make your experience of owning our jewellery a memorable one. Working with a designer as talented and tasteful as Stevie was a privilege and we look forward to working together again on many more projects.
You can see a full photographic showcase of the work on my Pinterest board here